Student One Club - University of Minnesota

How to Write a Creative Brief

2008-11-02T15:51:00.001-06:00

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Introductory Meeting!

2008-10-13T21:40:00.001-05:00

Join us for our introductory meeting on Wednesday, October 22 from 4:00-5:00 p.m. in Murphy Hall, Room 100.

The Student One Club is a group of dedicated Advertising creatives interested in developing exceptional portfolios and celebrating creativity. Members will split into Art Director/Copywriter/Account Planner groups to find unique solutions to communication problems, brainstorm execution ideas, and actually EXECUTE them! Benefits for membership include a copy of the One Show annual, a subscription to one. a magazine, full access to the online One Show Archive, an individual online portfolio page, and an invitation to One Club events (including portfolio reviews), discounted prices on One Show tickets.

We are looking for Art Directors, Copywriters, and Account Planners who are serious about completing pieces for their portfolios and having a good time while doing it!

If you have any questions, feel free to contact us at: umnoneclub@gmail.com.

Great Opportunity at MCAD!

2008-08-26T09:54:00.002-05:00

The One Show: Advertising + Design + Interactive
A traveling exhibition of the world's best work in print, radio, television, design, interactive, and new media comes to MCAD from August 22th-September 24th!

Where? MCAD Gallery: Concourse Gallery (open to the public)

ALSO!

The President of The One Club, Kevin Swanepoel, will be leading a discussion about advertising's challenges and the award-winning work of The One Show on Wednesday, Sept. 10, 7 p.m. in MCAD Auditorium 150. This is open to the public, but get there early because there is limited seating!

For more information (gallery hours & directions) go to: http://www.mcad.edu/showPage.php?pageID=1119&eventID=332

Sorry for not having meetings in a while. Once school starts we should be able to find a consistent meeting time. Thank you for your patience.

Alicia

NEW ASSIGNMENT! CASH PRIZE!

2008-06-12T10:02:00.004-05:00

Hello friends!

The Chicago Creative Club is putting on a student contest for Bridgestone Firestone... and the winner gets $2,500! HOORAY!

I say, "LET'S DO THIS!"

The deadline is July 31st, so we have SOME time, but not a lot. They need an integrated communication campaign, so check out the details on their site if you're interested, yo.

CLICK HERE FOR MORE INFO!

Let's win some money (and pride).

There's also an open submission contest: Limit 3 ideas (campaigns count as one idea) per person. A campaign can have multiple pieces beyond print but cannot have more than 5 pieces total. Media includes: Print, Out-of-home, Broadcast, On-line, Relationship/direct marketing, Point-of-sale, Promotion, Sponsorship, Presence/guerilla. Deadline is July 31, 2008. All work must be entered by this date.

-Alicia

Inspiration for the Minneapolis Public Library

2008-06-04T22:47:00.004-05:00

Hey y'all. During my daily search through cool ads, I stumbled upon a sweet ambient ad that might spark some good thinking for our new client, the Minneapolis Public Library. Here it is:

Books shoved into places where you wouldn't expect them... attention getting, isn't it? LET'S EXPAND!

GO FORTH AND IDEATE! I BELIEVE IN US!

Alicia

Next Meeting!

2008-05-11T19:33:00.001-05:00

Hello all!

Thanks for hangin' in there. Our next meeting will be:

MONDAY, MAY 19th
7:00pm
Same place as last meeting (lower level of Coffman, by Einsten Bros/Cafeteria)

Please bring your Ovaltine ideas, I hope you all have lots to share! It might be a little chaotic because some teams didn't work out so well and we have a few new people that will need to get into teams, etc. However, we are planning on just sharing our work for most of the meeting, so be prepared! We will NOT be collecting fees at this meeting... so no worries right now.

If you cannot make it to this meeting, just make sure someone in your group has your work so they can show it to us.

Thanks! Hope to see you all there!

Alicia & Nat

P.S. If you're new and don't have Ovaltine ideas for the meeting, just come willing to give some feedback for others' work.

Any questions, email us at umnoneclub@gmail.com

More Ovaltine... Please?

2008-04-22T16:53:00.003-05:00

Hello there! Sorry I didn't post this sooner... busy, busy, busy!

Our client that we got at our April 3rd meeting was Ovaltine, favorite beverage of 1950s tv, screechy kids, and our lovely co-president Natalie!

"But what IS Ovaltine?" you ask? Well, according to my best friend Wiki, Ovaltine is a brand of milk flavoring product made with sugar (except in Switzerland), malt extract, cocoa, and whey. It also contains a bunch of vitamins and such, but you can look up all of that info. on your own.

I hope you're all working your little hearts out and perhaps trying the beverage. (Don't worry, that is not a requirement for this club.) But, if you'd like to try some, I am sure Nat might have some for your tasting pleasure.

I'll leave you with a charming old Ovaltine commercial:

Peace out,
Alicia

Teams

2008-04-07T09:17:00.002-05:00

1. Planner: Aaron
a. CW: Christen Mundt
b. AD: Claire Grunwood & Ashley Williams

2. Planner: Jacey
a. CW: Abby Bobich
b. AD: Kate Mulligan

3. Planner: Tom
a. CW: Kip Reynolds
b. AD: Amy Ryan

4. Planner: Becky
a. CW: Jamie Romatowshi
b. AD: Russell Mantione

5. Planner: Jane
a. CW: Cassie Broeckert
b. AD: Patrick Foulks

6. Planner: Aaron
a. AD: Nicole Paulson
b. AD: Jason Ma

7. Planner: Jacey
a. AD: Quinn VanNess
b. AD: Jessica Ryan

(I hope I spelled all of the names correctly. I couldn't read my own handwriting!)

GMail

2008-04-04T15:46:00.001-05:00

If you need to get in contact with the One Club, we now have a new email address!

umnoneclub@gmail.com

HOORAY! Who doesn't love GMail?

YO YO YO! MEETING LOCATION NO LONGER TBD!

2008-03-31T22:13:00.002-05:00

Thursday, April 3rd.

8:15 pm

Coffman lower level by the food court area (Einstein Bros, etc.)... the wide open spot with the tables and chairs and whatnot.

We'll be the goofy looking ones talking about Advertising.

Be there. If you can't, email me (aliciahouselog@gmail.com) or just keep yourself updated via blog entries. We should be adding client information and such soon.

-Alicia

T-minus 1 week!!

2008-03-27T09:47:00.003-05:00

Thats all.

or is it? (contributed by Joe Lutz)

WANT TO JOIN?

2008-03-26T18:46:00.003-05:00

Do you want to be an advertising creative?

Are you in desperate need for work to put in your portfolio?

Are you a hard worker?

If you answered yes, you should consider joining our group! We will be holding our first meeting on Thursday, April 3rd at 8:15 pm in a location TBD. We will post more information when we find out where it will be.

At the meeting, we will be splitting up into teams of Art Directors and Copywriters and we will be receiving our first client! HOORAY!

Just so you all know, there IS a fee to be a part of the club. $88, while it may seem to be a lot, is a great deal considering everything you get:
-a copy of the One Show annual (which costs somewhere around $65 on its own and is an AWESOME way to have access to a lot of great creative work)
-a one-year subscription to one. a magazine
-full access to the One Show Archive online
-an individual online portfolio page
-invitations to One Club events (including portfolio reviews!)
-discounted prices on One Show tickets
-your individual name listed in the Student Chapter section on The One Club website.
-the opportunity to hang out with cool cats like us!

This fee will last an entire year, it is not a per-semester fee. We will continue meeting in the summer as well, so if you'll be in Minneapolis, this would be a great way to continue your portfolio work!

If you have any questions, feel free to email me (Alicia Houselog) at aliciahouselog@gmail.com or Natalie Maiser at maise012@umn.edu.

I'll leave you with a little video that made me chuckle.

That is all,
Alicia.